A Business Marketing Case Study

TITLE:
Essay on the type of consumer good purchased on a regular bases.
(click on blue text colour above to read the work in full.)

AUTHOR: Mavarine Du-Marie

DATE: 28th November 2007

CITATION:

“….In short, these are some of the key marketing mixtures that Guerlain have used; in order to position the perfume ‘Samsara’ in the market segment which I think I belong to….”

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